New York CNN —
Beer and hot dogs are as patriotic as it gets. But cracking open the cooler at your July 4th barbecue, you could be seeing fewer brews, with alternatives like spiked seltzers, canned cocktail and hard teas stealing their real estate.
And you can blame the youngs for that: The youngest cohort of legal-aged drinkers from Gen Z, which encompass the ages from 21 to 26, are “drinking completely different than any other generation we’ve seen before,” according to NIQ’s Kaleigh Theriault.
“They’re relatively new to their drinking and when they are choosing
→ Continue reading at CNN - Business News
