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Starting a business is exciting, but the path to success is far from easy. Whether you’re launching a new venture or scaling an existing one, following the right steps can significantly increase your chances of success.
While every business journey is unique, there are four fundamental steps that all entrepreneurs should follow when building or growing a company.
Related: How to Start a Business in 8 Simple Steps
1. Validate your idea and be your first salesperson
Before you can grow your business, you need to know if there’s demand for what you’re offering. The best way to validate your idea is simple:
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