New York CNN —
With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies.
The pantry staple is forgoing its usual strategy of a nationwide release at grocery stores for its newest offering. Instead, it’s emulating “drop” culture, often seen in the sneaker world, by releasing a limited number of boxes of its everything bagel flavor to capture buzz and (if it’s lucky) TikTok notoriety.
Available Friday exclusively on Walmart’s website, Kraft is selling just 15,000 boxes of its limited-edition everything bagel flavor. That represents less than
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