New York CNN —
For years, restaurant executives had a confident message for investors: We’re raising prices, and customers don’t care.
Well, now diners do — and fast food chains, especially, are rapidly changing course.
Frustrated diners are complaining online about how expensive fast food has become. Low-income consumers in particular are dining out less often, and spending less when they do. For some fast food restaurants, that means slowing sales and less foot traffic.
To win people back, these chains are returning to a strategy they tried to leave behind: Discounts.
KFC
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