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The beverage industry has undergone a significant transformation, driven by a growing emphasis on health, wellness and mindful consumption. I’ve written extensively on the growth of the non-alcoholic and low-alcoholic beverage space, including Dry January, and have seen firsthand how this shift reflects changing social norms.
Personally, while I don’t feel the need to eliminate alcohol altogether, I’ve found I feel better without it. I still enjoy a cocktail on special occasions or from a renowned mixologist, but I’ve grown to love some of the adaptogen-based and non-alcoholic beverages on the market even more than traditional drinks.
For those unfamiliar, adaptogens are
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