This Side Hustle Spotlight Q&A features JW Wiseman, founder of non-alcoholic craft cocktail company Curious Elixirs.
Image Credit: Nick Kova. JW Wiseman, founder of Curious Elixirs.
Launched in 2015, Curious Elixirs generated $2.2 million in its first five years — and skyrocketed past $50 million in the past five years. The brand has served millions of customers in some of the best restaurants in the world, including Daniel and The French Laundry; at nightclubs like House of Yes; and in their own homes through its direct-to-consumer business. The brand is projected to do $176 million in revenue by 2030.
Responses have been edited for length and clarity.
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