Low-income Americans’ financial condition has gotten worse over the last year and more shoppers are going without basic necessities.
That’s the worrying message coming from Dollar General, which sells inexpensive items and is thus considered a bellwether for low and middle-income shoppers’ health. Dollar General’s “core customers” earn under $40,000 a year, and the chain has more than 20,000 stores, primarily in rural areas.
“Our customers continue to report that their financial situation has worsened over the last year as they have been negatively impacted by ongoing inflation,” Dollar General CEO
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