Dell is dropping the XPS, Latitude, and Inspiron names, which have been around for decades, and instead branding most of its new PCs into three broad categories: Dell, Dell Pro, and Dell Pro Max.
Dell announced the change on Monday at a press briefing before CES, the consumer electronics show taking place this week. According to Bloomberg, briefing attendees immediately called out that Dell’s naming system was identical to Apple’s. Apple has used the words Pro and Pro Max to separate higher-priced and more heavily featured iPhones from the rest since the iPhone 11 lineup.
One attendee reportedly asked why Dell “didn’t choose something original, because you essentially have Apple’s branding
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