If you want to start a business, don’t try to follow in anyone else’s footsteps — not even Daniel Lubetzky’s.
Lubetzky, who founded Kind Snacks in 2004 and sold it in 2020 to Mars for an estimated $5 billion, told Entrepreneur in a new interview that though his journey may inspire others, he doesn’t want aspiring entrepreneurs to follow it too closely.
“If you try to follow somebody else’s footsteps or follow their playbook, it’s not likely to work, because it’s such a disruptive marketplace,” Lubetzky said. “You want to talk to yourself. You want to listen.”
Daniel Lubetzky. Photo by Brad Barket/Getty Images for Fast Company
Lubetzky urges anyone considering starting
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