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In the fast-paced world of beauty, Glamnetic transformed a simple idea — better eyelash extensions — into a $50 million business in five years. Their success stemmed not only from an innovative product but also from their approach to customer engagement.
For 25 years, I’ve worked on and helped build some of the best-known B2C and B2B brands – from LinkedIn to Yahoo!, Coca-Cola brands, Home Depot and now BILL. I’ve seen a consistent trend that Glamnetic co-founders Ann McFerran and Kevin Gould understood instinctively: customers are changing.
A new generation of customers
Shifts in customer behavior have implications for businesses of all
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