New York CNN —
Cracker Barrel CEO Julie Felss Masino recently gave a devastatingly frank assessment of the brand: “We’re just not as relevant as we once were.”
Masino, who became CEO in July, laid out the diagnosis — and the remedies — in a May presentation to analysts. And it raises questions for those accustomed to the brand’s biscuits and gravy, wooden tables and chairs, brain puzzler games and front porch rocking chairs.
“The way we communicate, the things on the menu, the way the stores look and feel … all of these things came
→ Continue reading at CNN - Business News
