Conor McGregor dropped by Proper No. Twelve, the whiskey brand he helped create | CNN Business

Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped McGregor after he was found liable in a sexual assault case.

Proximo Spirits, the distributor and owner of Proper No. Twelve, said in a statement to CNN that it does “not plan to use Mr. McGregor’s name and likeness in the marketing of the brand” going forward.

McGregor helped create Proper in 2018 and sold a majority of the brand in 2021 to Proximo, which owns other spirits like

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