Companies failed to solve injustice and now they are giving up on the era of activism | CNN Business

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New York CNN  — 

Corporate America gave social activism a go. Between 2020 and 2023-ish, it really seemed like the big guys were done with the old ways of ignoring societal injustices and keeping their eyes trained squarely on the bottom line.

But like most trends, corporate activism moves on a pendulum. And right now, in the (Election) Year of Our Lord 2024, we are firmly on the backswing.

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