New York CNN —
Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular cosmetics brand, is a rare company vocally touting its diversity efforts and inclusive marketing like its “So Many Dicks” campaign.
The provocative advertising campaign last year highlighted that nearly as many men named Richard, Rick or Dick served on public US company boards as women altogether.
“There’s nothing wrong with being Richard, Rick or Dick, but we wanted to shine a
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