Coca-Cola is scaling back its packaging sustainability goals, igniting outrage from environmental activists.
The beverage company, which has long been criticized for being one of the world’s top producer of plastic pollutants, changed its “voluntary environmental goals” this week. It now aims to use 35% to 40% recycled material in its packaging by 2035 — a drastic reduction from its previous goal of 50% by 2030.
Coca-Cola explained in a press release that its “evolution is informed by learnings gathered through decades of work in sustainability, periodic assessment of progress and
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