Chuck E. Cheese targets inflation-weary families with a bargain subscription program | CNN Business

New York CNN  — 

Chuck E. Cheese has a new subscription program that’s nearly half the price of a standard Netflix plan, but one the animatronic rat likely hopes is double the fun.

The family entertainment chain is launching a nationwide monthly membership program starting at $7.99 that lets customers play a set number of games every day with an additional discount on food, depending on the subscription tier.

Chuck E. Cheese hopes the new program attracts inflation-weary customers who have cut back on discretionary spending to save money and seek a better deal.

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