Your burrito bowl might be getting bigger.
After uproar from customers alleging that Chipotle was serving smaller portions, the company’s CEO is addressing the concerns.
During a Q2 204 earnings call on Wednesday, Chipotle CEO Brian Niccol emphasized to investors that “generous” portion sizes are a “core brand equity” at Chipotle and the complaints are being addressed.
Related: Wells Fargo Analysts Tested 75 Bowls at Chipotle — the Portion Sizes Were Wildly Inconsistent
“There was never a directive to provide less to our customers. Generous portion is a core brand equity of Chipotle. It always has been, and it always will be,” Niccol said. “With that said, getting the feedback caused us
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