‘Challenges Are Opportunities’: Reebok’s 89-Year-Old Founder Is Launching the World’s First Futuristic AI Shoe

In 1958, Joe Foster co-founded Reebok and helped grow the company to be worth $4 billion, he says, before exiting in 1991. (Adidas bought Reebok for $3.8 billion in 2005 before selling it in 2021.)

Now the 89-year-old entrepreneur is helping launch a new high-tech shoe brand with slides that are fully 3D printed, meaning they are printed out, not assembled, from layer after layer of stacked plastic filament.

It’s also the first commercially available shoe designed by AI, the founder tells Entrepreneur.

Credit: Syntilay

The shoe is the first from Syntilay, a brand being advised by Foster. Syntilay’s founder and CEO is serial entrepreneur Ben Weiss, 25, who has previously released a

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