Would you call someone who starts a side hustle an entrepreneur? That’s the problem with side hustles. They usually start with “fun” and, from there, end up in “business.” As a result, the
Defining what makes your business unique is one of the most important tasks you can do to help answer the question of why customers should buy from you. Without a differentiating factor separating
By Zane Stevens, director/founder at Protea Financial, guiding small businesses with high-quality and cost-effective accounting. We are all trying to find happiness. We are all trying to live our best lives, and we
The Parisian brand that started with a vision to make a shoe entirely in Brazil using ethically sourced materials crossed another benchmark this week: it launched its very first technical hiking shoe. Although
I hear the term disruptive technology often. Lately, it has been mentioned in relation to ChatGPT. But the reality is disruption is not about technology. It is more about a changing consumer or
Whether you’re creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and
WeWork became a VC-Unicorn and then lost its luster when investors realized that the company was a financial sieve. Theranos became a VC-Unicorn that was ostensibly based on a scientific breakthrough from a
Many fast-growing businesses depend on small armies of software developers who constantly develop new products and services, or upgrade the existing ones. But California-based security business CommandK warns these companies face a problem
Today, consumers can enjoy personalized experiences in almost every area of their lives. In fact, the move toward hyper-customization has extended into the healthcare field. And five companies are taking individualization to the
Pakistan’s banks face a chicken-and-egg problem when it comes to lending money to their customers. They lack the data on customers’ credit histories that they need in order to decide whether to lend;
