Boost Your Ecommerce Sales — 8 Proven Strategies for the Holiday Season

Opinions expressed by Entrepreneur contributors are their own.

To make the most of the holiday shopping season, businesses must carefully plan their strategies to capture customer attention. A well-executed approach can lead to increased engagement, higher sales and stronger customer loyalty during this period.

In this article, I’ll share eight proven strategies from my own experience to help boost your ecommerce sales during the holiday season.

1. Halloween promotions: Creating spooky sales opportunities

In 2024, the USA is projected to spend $11.6 billion on Halloween. That’s an average of $103 per person.

Halloween is more than just a day for costumes and candy; it’s a significant opportunity for ecommerce businesses to

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