TikTok’s algorithm has been infamously called “addictive,” with research finding that it is “highly engaging and emotionally rewarding in nature,” which has led to compulsive (and lucrative) user numbers. It’s also why the algorithm is a main point in the ongoing saga of the app potentially being banned in the U.S. if it isn’t sold soon.
But billionaire Frank McCourt Jr., 71, tells Entrepreneur in a new interview that he and his business partners are “completely ready to buy TikTok” — and they “don’t need or want the algorithm.”
The former L.A. Dodgers owner and investor, who’s worth $2.4 billion, said that China has “made it very clear” they’re not
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