Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media

Opinions expressed by Entrepreneur contributors are their own.

While social media has only been around for a few decades, it has transformed the world in numerous ways, from expanding the reach and effectiveness of small businesses to driving major cultural and geopolitical changes. It’s no secret that social media is one of the most engaging and effective ways for startups and major corporations alike to reach their target audiences. However, like most technology, social media has evolved over time and looks very different from the initial versions. The way people use social media is changing rapidly.

While most content sharing and interactions were once confined within the social media

→ Continue reading at Entrepreneur

More from author

Related posts

Advertisment

Latest posts

From Hollywood to Harvest — How Zooey Deschanel is on a Mission to Make Fresh Produce More Accessible

Opinions expressed by Entrepreneur contributors are their own. Despite her agricultural side hustle, movie star Zooey Deschanel is adamant that she does...

Why Work-Life Balance Is Overrated — and What to Pursue Instead

Opinions expressed by Entrepreneur contributors are their own. Balance. The word itself evokes images of a perfectly aligned scale, neither side tipping...

Federal prosecutors drop criminal probe into ex-WWE boss Vince McMahon, his lawyer says | CNN Business

CNN  —  Federal prosecutors have ended their criminal investigation into whether former World Wrestling Entertainment CEO and chairman...