CNN —
Apple’s iPhone 16e debut was surprising for two reasons: First, the company shifted away from the “SE” branding after nearly a decade. Then it priced the budget phone higher than expected at $599 — a notable jump from the $429 iPhone SE.
The iPhone 16e, which launches on February 28, is Apple’s latest effort to diversify its iPhone lineup and prove the company’s 18-year-old signature product can still appeal to new audiences. The iPhone is the driving factor behind Apple’s nearly $4 trillion market cap, generating $69.1 billion of the $124.3 billion in revenue
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