Apple’s $3,499 Vision Pro mixed reality headset debuted in February. Despite Apple’s efforts to make the Vision Pro mainstream, it remains “a costly niche product,” according to Bloomberg chief correspondent Mark Gurman.
His Sunday Power On newsletter reveals new details about Apple’s strategy with the Vision Pro as it aims to sell more units.
According to Gurman, Apple’s Vision Products Group always strategized to bring out the Vision Pro first, and then a cheaper alternative down the line.
The group’s focus is now on this cheaper headset, which could sell in the $1,500 to $2,000 range. Apple wants to release it as early as the end of 2025 and planned on
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