The 155-year-old Campbell Soup Company, the first to bring canned soups to the market, wants to drop the “Soup” part of its name and go by just the Campbell’s Company. Shareholders can vote on the suggested name change in November at Campbell’s annual meeting.
The request reflects Campbell’s broader strategy to expand beyond soup and into higher-growth categories, like snacks, which have shown promise. Snack sales grew 13% for the company last year while soups grew 3%. Nearly 48% of Campbell’s net sales came from snacks in fiscal year 2023. Meanwhile, Campbell’s Goldfish brand reached annual net sales of $1 billion in March, a feat only attained by one other
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