America is obsessed with Chili’s | CNN Business

New York CNN  — 

People apparently can’t get enough of the Big Smasher burger, $6 margaritas and Triple Dipper combination platters at Chili’s.

Brinker International, Chili’s parent company, reported a 14% in jump in same-store sales and 6.5% increase in traffic as the chain continues to perform strongly with promotions that target its fast food rivals and menu items that are going viral on TikTok.

Rising prices of fast food sparked an advertising campaign for Chili’s promoting its $10.99 Big Smasher, a rival to McDonald’s Big Mac, that “continues to win with guests” and is

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