AI Is Transforming the Workplace — Including Social Media Marketing. Here’s How Businesses Can Actually Use It.

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In the last couple of years, artificial intelligence (AI) has continued to dominate the headlines. A steady stream of investments and available human capital have allowed the industry to expand at a seemingly breakneck pace.

Outside of the widespread adoption of these tools among consumers, organizations, big and small, have taken the liberty of investing in and utilizing AI-powered applications to improve, automate and analyze various business processes.

In 2023, estimates indicated that around 34% of all business-related functions were already being performed and completed by machines. Similarly, those companies that have integrated AI tools into their operations could facilitate an increase

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