‘Affluent People Love a Deal’: These Luxury Items Are Flying Off the Shelves at Costco, According to the Company’s Longtime Chairman

In a feature published Thursday, Costco Chairman Hamilton “Tony” James told Chief Executive Magazine that even though he’s been on Costco’s board for 36 years, he still loves attending the meetings.

“I find it fascinating,” James said in the Q&A. “The company is a great window on what’s going in the world of consumers, what they’re buying or not buying.”

And what they’re buying, in addition to the beloved $1.50 hot dog combo, are 10-carat diamonds and gold bars. (Wells Fargo analysts found in September that the company sells up to $200 million worth of gold bars monthly.)

Related: Would You Live Above a Costco? Thrive Living Is Building an Apartment

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