Adobe Says Creators ‘Need to Embrace’ AI — It’s Now Built Into Photoshop and Can’t Be Turned Off

Adobe has new AI updates for its creative cloud subscribers — whether they like AI or not.

Adobe announced last week that Photoshop, Premiere Pro, and other popular programs would get AI enhancements. A Friday report from The Verge shows that Adobe doesn’t plan to offer alternative versions of products without AI for artists who oppose the technology.

Related: I Tried the ‘Anti-AI App’ That Suddenly Drew Half a Million Artists Away From Instagram

“Our goal is to make our customers successful, and we think that in order for them to be successful, they need to embrace the tech,” Adobe’s vice president of generative AI Alexandru Costin told the publication.

Adobe’s pro-AI

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