‘About More than Football’: Brigham Young University Quarterback Signs NIL Deal With Manischewitz

There are three Jewish students (out of 35,743) enrolled in Brigham Young University, a private college in Provo, Utah, run by the Church of Jesus Christ of Latter-day Saints. And one of them happens to be the football team’s quarterback.

Jake Retzlaff, 21, led the BYU Cougars to a 10-2 record this season and gained press, popularity, and a possible Alamo bowl bid, along the way. He also garnered an endearing nickname, “BYJew,” something he uses himself, and the school, students, and state of Utah have embraced its star player—they’re even selling T-shirts.

Related: Why Every Athlete Should Think Like a Startup Founder

Now, with the Cougars finishing the season ranked

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