A Tesla protester targeted by Elon Musk speaks out: ‘I have to protect myself.’

Protesters rally outside of a Tesla store in Boston on March 1, 2025, against the company’s CEO, Elon Musk, who is leading an effort to cut government jobs on behalf of President Trump. Rodrique Ngowi/AP

Rodrique Ngowi/AP

Valerie Costa never expected to be directly in Elon Musk’s crosshairs, but here she is.

Costa, 43, is a community organizer in Seattle who co-founded an environmental activist group called the Troublemakers. Recently, she has helped organize peaceful local protests as part of Tesla Takedown, demonstrations happening worldwide objecting to Tesla CEO Elon Musk’s campaign of slashing and disrupting the federal government.

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