A Popular Taco Bell Menu Item Could Soon Disappear From Some Locations

Taco Bell, the #1 franchise on the 2024 Franchise 500, is giving its franchisees the option to discontinue breakfast service. This move reflects changing consumer behaviors and the challenges of the competitive breakfast market. Starting in October, franchisees can choose whether or not to continue offering breakfast items, marking a departure from the chain’s previous stance on the importance of breakfast as a growth driver.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

Taco Bell, which recently launched The Cantinas, a Taco Bell-themed “early retirement community” in San Diego accessible only to its Rewards Members, first introduced breakfast

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