This Chinese Startup Wants to Build a New Brain-Computer Interface—No Implant Required

China’s brain-computer interface industry is growing fast, and the newest company to emerge from the country is aiming to access the brain without the use of invasive implants.

Gestala, newly founded in Chengdu with offices in Shanghai and Hong Kong, plans to use ultrasound technology to stimulate—and eventually read from—the brain, according to CEO and cofounder Phoenix Peng.

It’s the second company to launch in recent weeks with the aim of tapping into the brain with ultrasound. Earlier this month, OpenAI announced a major investment in brain-computer interface startup Merge Labs, cofounded by its CEO, Sam Altman, along with other tech executives and members of Forest Neurotech, a California-based nonprofit research

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