Hollywood pushes OpenAI for consent

Figures from the entertainment industry — including the late Fred Rogers, Tupac Shakur, and Robin Williams — have been digitally recreated using OpenAI’s Sora technology. The app’s ability to do so with ease left many in the industry deeply concerned. Sora/Open AI/Annotation by NPR

Sora/Open AI/Annotation by NPR

OpenAI says it has released new policies for an artificial intelligence tool called Sora 2, in response to concerns from Hollywood studios, unions and talent agencies.

The tool allows users to create realistic, high-quality audio and video, using text prompts and images.

“It’s about creating new possibilities,” OpenAI promised in a promotional

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