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Poor pricing always comes with a profit margin, whatever the category or product you have. In 2024, returns in ecommerce reached $743 billion, almost 15% of all retail sales in the US. A significant part of these returns would not have happened if priced right.
Such errors are not only responsible for lost revenue but also come with missed customers, eroded market share and shattered brand trust.
The good news? I’m about to share five proven ways that you can use to help your sales grow.
Related: An Entrepreneur’s Guide to Startup Pricing Strategies
1. Dynamic pricing
The retail landscape in 2025 is more tense