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Most business leaders have a story about a great opportunity that slipped away. Maybe it was an acquisition that fell through or a major client that signed with a competitor instead. Or a promising market expansion that had to be postponed due to “poor timing.”
During the post-mortem, it’s easy to blame sales, marketing or a lack of resources. But often, the core issue isn’t execution — it’s liquidity. Not a lack of capital but a lack of access to it when it matters most.
In today’s environment, timing is everything. The difference between winning and waiting can be measured in hours,