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In startup life, we’re trained to obsess over growth — more customers, more capital, more momentum. But when markets turn and uncertainty creeps in, all of that becomes secondary to one thing: liquidity.
Not in the crypto sense. Not in the Wall Street sense. I’m talking about your business’s ability to move. To hire. To sell. To adapt. To survive.
Liquidity is oxygen. And when it runs out, even the strongest companies start to choke.
What happens to your business when liquidity dries up
Crypto markets offer an exaggerated version of what happens in every sector. In boom times, platforms are flush with