Meta is suing the Hong Kong-based maker of the app CrushAI, a platform capable of creating sexually explicit deepfakes, claiming that it repeatedly circumvented the social media company’s rules to purchase ads.
The suit is part of what Meta (META) described as a wider effort to crack down on so-called “nudifying” apps — which allow users to create nude or sexualized images from a photo of someone’s face, even without their consent — following claims that the social media giant was failing to adequately address ads for those services on its platforms.
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