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If your email marketing campaign isn’t doing well, it’s not that email is old. Your strategy likely needs improvement. A typical professional gets more than 120 email messages each day. This means your email campaign must compete not only with other marketing emails but also with social media updates, company news and personal messages. If your email subject line doesn’t catch your attention, your email will get lost in the mailbox. It could get ignored or, even worse, marked as spam.
The best way to boost your conversion rate is not by sending more emails. Instead, focus on improving your email
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