These Are the 3 Hidden Forces That Shape Startup Success — and How to Embrace Them

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Building a startup isn’t about chasing certainty — it’s about learning to thrive in the unknown. Growth, risk and opportunity collide at every turn, creating a dynamic that’s as exhilarating as it is precarious. Fragility, momentum and reinvestment aren’t just forces at play; they’re defining elements of the entrepreneurial journey.

My experiences, from building an early services business to co-founding Density and now leading Bread, have taught me that success doesn’t come from avoiding these forces. It comes from understanding their interplay and navigating them with intention.

The fragility paradox

Startups are fragile by design. Whether you’re building a product, managing cash flow

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