Fear Isn’t the Enemy — It’s the Secret Weapon You’re Overlooking. Here’s How to Use It.

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurship is thrilling. It’s also terrifying.

Fear is an unavoidable companion for entrepreneurs, and it shows up in different forms: missed opportunities, embarrassment and failure. It’s something I’ve come face to face with and had to work through with my co-founder in our 19 years together growing Wistia.

As humans, we’re conditioned to fear things that make us feel uncomfortable. This fear can be your own worst enemy and hold you back in the startup world. It can make you freeze, stop you from moving forward, or even prevent you from trying something in the first place.

But here’s the secret: facing

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