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Golf is a sport with deep tradition, but it’s not exactly known by casuals for heart-pounding excitement. For many, the word conjures images of exclusive country clubs, crisp polo shirts and a cold Arnold Palmer — not the kind of high-energy spectacle that keeps fans on the edge of their seats.
Chad Mumm, executive producer of Full Swing, founder of Pro Shop and bonafide golf nut, is well aware of this enduring image problem.
“I think golf has traditionally been seen as a gentleman’s game, often associated with wealth,” Mumm says. “There’s also been a perception that professional golfers are either robotic
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