New York CNN —
Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.
The new Alexa is more conversational, can incorporate a user’s personal preferences into answers, and can handle certain tasks on someone’s behalf, like booking concert tickets, Amazon says. The service costs $19.99 per month but will be free for Amazon Prime members, with early access coming next month.
The new Alexa is Amazon’s effort to compete with the wave of AI-infused virtual assistants that have grown in popularity since 2022, such as
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