New York CNN —
Oh, Spirit.
Travelers frequently bemoan the ultra-budget airline’s tiny seats, frequent delays, baggage fees, and lack of complementary snack and drinks. People love meme-ing the carrier, at the bare-minimum treatment on Spirit’s distinctive yellow planes.
But online, the tides have been turning in favor of the company that was ranked No. 98 out of 100 on the 2024 Axios Harris Poll on brand reputation, beating out only X and The Trump Organization. People pointed out on social media that Spirit hasn’t dealt with recent plane crashes like American and Delta airlines,
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