The International Franchise Association (IFA) convention is the world’s largest gathering of franchise professionals, bringing together business owners, executives and industry leaders to share insights and shape the future of franchising.
This year, the convention was held February 10-13 at Mandalay Bay in Las Vegas. As a first-time attendee, I wasn’t sure what to expect, but I quickly realized that success at IFA depends on preparation, participation and a willingness to engage beyond the scheduled sessions.
Here are five key takeaways from my first IFA experience:
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