Two Knicks and a Businessman Walk Into a Studio — And Turn Their Side Hustle Into a Booming Business. Here’s How They Did It

Opinions expressed by Entrepreneur contributors are their own.

Imagine coming home from work, turning on the TV, and watching analysts dissect everything you did wrong that day. That’s life for professional athletes.

“People always have opinions about what we can do better,” says beloved Knicks star (yes, star) Josh Hart. “They even have narratives about you and your play.”

But in the podcast era, where anyone can pick up a mic and athletes have direct access to their fanbase, many are taking control of their own narratives. That’s where guys like Matt Hillman come in.

Like a great basketball team, a great sports podcast thrives when everyone plays their role.

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