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Technology has had a significant impact on consumer behavior, especially post-pandemic, with the average share of digital customer interactions going from 25% to 65% in just three years (2017-2020). With most customers using several channels when they shop, an omnichannel approach is fast becoming the rule rather than a new approach.
Back-to-school shopping is a season once dominated by brick-and-mortar, but in 2024 ecommerce was expected to grow by 7.4% compared to just 1% growth for actual brick-and-mortar sales. This means if you’re not joining the thousands of businesses out there leaning into an omnichannel approach, you’re missing out. Implementing such
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