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Tara Lewis has spent 15 years at Yelp helping businesses connect with their communities, and as Yelp’s trend expert, she’s in tune with what’s next.
Whether it’s the popularization of wellness retreats, the increase of plant-based menus, or the evolution of the croissant (seriously, “It’s the gift that keeps on giving!”), Yelp’s trend data offers businesses powerful insights on how to stay relevant. Lewis explains that trends aren’t just for big brands — small business owners who successfully adapt to shifting consumer interests can also capture new customers and boost sales.
Incorporating trends into your business doesn’t have to mean reinventing your
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