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No matter what field you operate in as an entrepreneur, business manager or marketing executive, it is perfectly normal to feel like we are walking into a “whole new world” which is a little upside down and sideways with a line of vision akin to a being inside a well-shaken snow globe. Add more chaos every time we read that laws are changing to support a new political agenda and that another company has dropped its DEI and/or ESG policies and departments or changed its rules for just being kind to people in general. Yes, even Starbucks has reversed its
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