CNN —
The Philadelphia Eagles steamrolled the Kansas City Chiefs for a decisive victory in Sunday’s Super Bowl, but the battle for audience attention through ads was in many ways an even tougher fight.
With around 50 brands buying time during the broadcast, advertisers leaned on celebrities and familiarity to compete for eyeballs. Thirty-second spots cost as much as $8 million each – but also offered the potential to be seen by an expected 120 million people turning in.
Here were some of the spots that stood out in a crowded field.
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